How is your Destination Performing with the Lucrative Canadian Golf Travel Market?

Canadian golf travelers for sometime have represented a solid 10-15% of the business for United States golf destinations and daily-fee resort courses. But where are they going? With being a team of analytics and data-driven golf geeks, we thought we would dive into the data via Google Auto Fill and share our findings.

From Toronto, Canada, we searched “golf in A_”, “golf in B_”, etc. and recorded the results of each top search query from A-Z. The findings were insightful and both reinforced our pre-conceived notions of what we thought were the most popular golf travel destinations users seek out, based on marketing / advertising awareness, but at the same time showed some lesser known destinations performing extremely well as a quote-on-quote underdog.

Golf in Jamaica outperforming Golf in Jacksonville, FL

You would think with the Jacksonville, Florida area hosting the annual Players Championship and TV spots you see promoting “Visit Jacksonville” during the telecast, that it would trump any competing destination. However, evidently Jamaica’s “Get in the Swing of Things” golf tourism campaign and newly enhanced digital presence seems to own the highly coveted Google search ecosystem in the letter “J” category.

Golf in Williamsburg, VA outperforming Golf in West Palm Beach, FL

I guess the 50,000 likes Visit Williamsburg has on Facebook is really moving the needle in comparison to West Palm Beach despite the fact that the later is home to the PGA of America, enjoys the PR buzz worthiness that follows countless Tour pros living in the area and more golf courses per square mile. Another victory for the underdog Williamsburg, VA in the “W” category!