The setting, ambiance, and layout of the course have always made it popular among visiting golfers to the coast. However as new courses were being built in the area, competition for business became intense. During the financial crisis starting in 2007, some golf courses closed and others struggled to survive.
El Paraiso made difficult business decisions, including drastic reductions in staff, and this enabled the Club to emerge from the crisis in a strong position. Over the past five years, major investment has been made in improving the quality of the playing experience and also of the old andalussian finca style clubhouse.