We all know how conservative and stuffy the golf industry can be at times, and many would argue that technology and the digital revolution has put golf on the back foot, struggling to play catch up.
Other industries have seen the transformation happening and quickly joined the movement as a way to grow their respective businesses and position themselves for the future. With a saturated market, higher competition, greater barriers to entry and new ways to be discovered, it makes a digital presence a must rather than an option for any business. However an unwillingness to embrace the future coupled with changing market forces, has put the golf industry in a tough spot. Rounds are down; club membership is less attractive of an option giving way to the “transient” golfer that is destination focused, mobile and on-the-go. Most golf course operators ask: where are these new customers online? How do they need to be engaged differently than a local audience? Do I have the tools and the budget in order to connect with them?
This is why companies like golfscape have arrived to solve these issues that the golf courses are plagued with. Creating a bridge between golf courses and online channels, using online advertising models to attract users in their searches, will ultimately drive incremental new business to golf courses.
Taking golf into a new dimension of mobility and online booking, golfscapehelps golf courses in a simple and effortless manner. By using a extranet system, golf course operators can create an editorial page in minutes where they can replicate all the content displayed on their own websites, and in seconds if they wish, opt-in to the xPro Sales Channel to load various rate cards and display bookable inventory to the user in real-time to confirm instantly.
The 5 reasons why technology is reshaping the golf industry: