golfscape is delighted to announce the signing of professional golfer, Madeleen Grosskopf, as the new Brand Ambassador. Madeleen will be representing golfscape during her practice and tournaments in Europe, Middle East, and Asia.
golfscape is excited to announce a partnership with American Express, offering American Express Card Members in six Asian markets – China, Hong Kong, Japan, Korea, Taiwan and Vietnam – 15% savings when booking tee times on golfscape.com for the first time, and 5% savings on subsequent bookings through the 31st of March 2018.
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36-hole resort underwent a major redevelopment and is ready for the world stage
2017 is shaping up to be a big year for Sentosa Golf Club. Two major professional tournaments will dot the event calendar in the first three months and the much anticipated Tanjong Course is slated to reopen its doors in March. The finished product will wow members, professionals, and visiting guests alike that should translate into both courses entering the World’s 100 Greatest as ranked by Golf Digest (the Serapong Course is currently 58th).
A staggering $32 million redevelopment to the Tanjong Course has spared no expense to ensure the facility is ready to welcome the next two decades of world-class events and millions of visitors to the exclusive island. The 36-hole resort will remain a semi-private facility with access to both courses, but restricted windows to play on the new Tanjong course. More flexibility to the visitor will be granted on the equally strong Serapong course.
A new way for Chinese and Japanese to book golf worldwide
For the first time, golf enthusiasts from China and Japan can book tee times at over 50 golf destinations in their mother-tongue. We have launched our Chinese and Japanese websites, with more languages to come.
This project came about as a reaction to the high demand of Asian golfers arriving at our platform to book golf around the world. It was clear customers wanted a richer experience in a language they understood. We responded by focusing on the concept of making sure Japan and China could book tee times as easily as English speakers.
Yas Links, ranked 46th in the world this year by Golf Digest, truly is a must-play when you come to town. The Abu Dhabi golf course is based on Yas Island and is part of a huge Arabian Gulf entertainment development. On this island, that can be reached by boat, plane or car, is The Ferrari World Abu Dhabi Stadium, Yas Waterworld, and Yas Viceroy where many of the UAE’s biggest acts perform in concert.
This world-class championship golf course was designed by Kyle Phillips, also designed Kingsbarn just outside St Andrews in Scotland, currently ranked 69th in the world this year by Golf Digest. The championship course is located on the west shores of Yas Island and includes a 5,750 m2 (57,000 ft2) luxurious clubhouse and world-class, floodlit practice ranges and academy of golf. Phillips transformed the course from desert to links by using two million cubic yards of sand dredged from an adjacent marina to and give the layout the shape and contour, then covering everything with Paspalum turf. In the words of Golf Digest Middle East:
Today, we launched our first golfscape app on the Apple TV, bringing our exciting technology and service to the living room. Why are we super excited? The golfscape Apple TV app provides you with an incredibly immersive experience to discover golf in the world’s most sought-after destinations. Inspire your next trip with amazing courses in over 55 countries, and high-resolution features at top worldwide golf properties.
The golfscape app offers two unique experiences:
• Featured Destinations – explore a curated selection of the finest courses
• Worldwide Slideshow – sit back and enjoy views from around the globe
Stay tuned for more updates!
The golf travel industry capped its third consecutive year (2012-2014) of double digit sales growth fueled by a revitalized US economy and growing Asian middle class. IMG sees great potential to bolster their golf course management offering through it’s PRESTIGE portfolio across EMEA and Asia Pacific by partnering with best-in-class product innovators like golfscape to collectively capitalize on the growing demand for destination golf worldwide.
The new Prestige web portal will be built on top of golfscape’s native, self-service inventory distribution platform. Teaming up with golfscape.com will provide the network with a connected infrastructure and sales channel to process online bookings – a service unavailable at most worldwide courses.
After servicing golf booking requests by email, phone and tour operators for many years, the team at Nirwana Bali Golf Club led by Director of Golf Steven Morgan, now offers customers visiting their website a seamless web experience to complete an online reservation in seconds powered by the golfscape booking widget.
The widget is not dependent on our existing golf course technology, and we were able to go live processing instant bookings on the Nirwana Bali Golf Club website in a matter of hours. To have something so flexible and easy to set-up with minimal IT support is fantastic.
– Steven Morgan, Director of Golf, Nirwana Bali Golf Club
The newly launched product feature is dramatically improving Nirwana Bali Golf Club’s web traffic conversion rates, helping the golf operations department better manage efficiencies with staffing to instantly confirm reservations with customers. Launched in early May, the widget technology is currently operating at 60 golf bookings per month run rate on Nirwana Bali Golf Club’s website.
Ever thought about the golf industry, in terms of market size, and which companies, organizations and brands make up the industry? Well to answer the first part, the market size is over $70 Billion annually. The latter we thought was best answered with an infographic seen below. Which brand do you think stands out above the rest?
We all know how conservative and stuffy the golf industry can be at times, and many would argue that technology and the digital revolution has put golf on the back foot, struggling to play catch up.
Other industries have seen the transformation happening and quickly joined the movement as a way to grow their respective businesses and position themselves for the future. With a saturated market, higher competition, greater barriers to entry and new ways to be discovered, it makes a digital presence a must rather than an option for any business. However an unwillingness to embrace the future coupled with changing market forces, has put the golf industry in a tough spot. Rounds are down; club membership is less attractive of an option giving way to the “transient” golfer that is destination focused, mobile and on-the-go. Most golf course operators ask: where are these new customers online? How do they need to be engaged differently than a local audience? Do I have the tools and the budget in order to connect with them?
This is why companies like golfscape have arrived to solve these issues that the golf courses are plagued with. Creating a bridge between golf courses and online channels, using online advertising models to attract users in their searches, will ultimately drive incremental new business to golf courses.
Taking golf into a new dimension of mobility and online booking, golfscapehelps golf courses in a simple and effortless manner. By using a extranet system, golf course operators can create an editorial page in minutes where they can replicate all the content displayed on their own websites, and in seconds if they wish, opt-in to the xPro Sales Channel to load various rate cards and display bookable inventory to the user in real-time to confirm instantly.
The 5 reasons why technology is reshaping the golf industry: