Sentosa Golf Club, Version 2.0

Sentosa Golf Club, Version 2.0

36-hole resort underwent a major redevelopment and is ready for the world stage

2017 is shaping up to be a big year for Sentosa Golf Club. Two major professional tournaments will dot the event calendar in the first three months and the much anticipated Tanjong Course is slated to reopen its doors in March. The finished product will wow members, professionals, and visiting guests alike that should translate into both courses entering the World’s 100 Greatest as ranked by Golf Digest (the Serapong Course is currently 58th).

A staggering $32 million redevelopment to the Tanjong Course has spared no expense to ensure the facility is ready to welcome the next two decades of world-class events and millions of visitors to the exclusive island. The 36-hole resort will remain a semi-private facility with access to both courses, but restricted windows to play on the new Tanjong course. More flexibility to the visitor will be granted on the equally strong Serapong course.

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Introducing Languages

A New Way for Chinese and Japanese to Book Golf Worldwide

A new way for Chinese and Japanese to book golf worldwide

For the first time, golf enthusiasts from China and Japan can book tee times at over 50 golf destinations in their mother-tongue. We have launched our Chinese and Japanese websites, with more languages to come.

This project came about as a reaction to the high demand of Asian golfers arriving at our platform to book golf around the world. It was clear customers wanted a richer experience in a language they understood. We responded by focusing on the concept of making sure Japan and China could book tee times as easily as English speakers.

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8 Why Reasons Snapchat Spectacles are Golf Friendly

10 Reasons Snapchat Spectacles are Golf Friendly

You might have heard of Snapchat’s latest product – Snapchat Spectacles which they launched last week in limited quantities through vending machines. If you missed the story, essentially the spectacles are sunglasses with a built-in camera. A button on the side of the eyewear lets you trigger a camera. When you tap it a light will flash and spin around signalling a recording is in progress to let people around you know. You can send the recordings to your smartphone through Bluetooth to post the recordings on your Snapchat story or send directly to your friends through the app. The spectacles come with a chargeable case so you can record an entire day out on the golf course if you desire.

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Yas Links: Excellent Links Course Architecture

Yas Links in Abu Dhabi

Yas Links, ranked 46th in the world this year by Golf Digest, truly is a must-play when you come to town. The Abu Dhabi golf course is based on Yas Island and is part of a huge Arabian Gulf entertainment development. On this island, that can be reached by boat, plane or car, is The Ferrari World Abu Dhabi Stadium, Yas Waterworld, and Yas Viceroy where many of the UAE’s biggest acts perform in concert.

This world-class championship golf course was designed by Kyle Phillips, also designed Kingsbarn just outside St Andrews in Scotland, currently ranked 69th in the world this year by Golf Digest. The championship course is located on the west shores of Yas Island and includes a 5,750 m2 (57,000 ft2) luxurious clubhouse and world-class, floodlit practice ranges and academy of golf. Phillips transformed the course from desert to links by using two million cubic yards of sand dredged from an adjacent marina to and give the layout the shape and contour, then covering everything with Paspalum turf. In the words of Golf Digest Middle East:

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The golfscape Apple TV app

golfscape Apple TV app

Today, we launched our first golfscape app on the Apple TV, bringing our exciting technology and service to the living room. Why are we super excited? The golfscape Apple TV app provides you with an incredibly immersive experience to discover golf in the world’s most sought-after destinations. Inspire your next trip with amazing courses in over 55 countries, and high-resolution features at top worldwide golf properties.

The golfscape app offers two unique experiences:
• Featured Destinations – explore a curated selection of the finest courses
• Worldwide Slideshow – sit back and enjoy views from around the globe

Stay tuned for more updates!

IMG and golfscape.com Enter Partnership to Provide Online Bookings for Golf Travel Sales

IMG & golfscape Partnership

The golf travel industry capped its third consecutive year (2012-2014) of double digit sales growth fueled by a revitalized US economy and growing Asian middle class. IMG sees great potential to bolster their golf course management offering through it’s PRESTIGE portfolio across EMEA and Asia Pacific by partnering with best-in-class product innovators like golfscape to collectively capitalize on the growing demand for destination golf worldwide.

The new Prestige web portal will be built on top of golfscape’s native, self-service inventory distribution platform. Teaming up with golfscape.com will provide the network with a connected infrastructure and sales channel to process online bookings – a service unavailable at most worldwide courses.

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Success Story: Nirwana Bali Golf Club

Nirwana Bali Website

After servicing golf booking requests by email, phone and tour operators for many years, the team at Nirwana Bali Golf Club led by Director of Golf Steven Morgan, now offers customers visiting their website a seamless web experience to complete an online reservation in seconds powered by the golfscape booking widget.

The widget is not dependent on our existing golf course technology, and we were able to go live processing instant bookings on the Nirwana Bali Golf Club website in a matter of hours. To have something so flexible and easy to set-up with minimal IT support is fantastic.
– Steven Morgan, Director of Golf, Nirwana Bali Golf Club

The newly launched product feature is dramatically improving Nirwana Bali Golf Club’s web traffic conversion rates, helping the golf operations department better manage efficiencies with staffing to instantly confirm reservations with customers. Launched in early May, the widget technology is currently operating at 60 golf bookings per month run rate on Nirwana Bali Golf Club’s website.

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INFOGRAPHIC: Golf Industry Landscape

Golf Landscape Infographic

Ever thought about the golf industry, in terms of market size, and which companies, organizations and brands make up the industry? Well to answer the first part, the market size is over $70 Billion annually. The latter we thought was best answered with an infographic seen below. Which brand do you think stands out above the rest?

5 Reasons Why Technology Is Reshaping the Golf Industry

golfscape Responsive Design

We all know how conservative and stuffy the golf industry can be at times, and many would argue that technology and the digital revolution has put golf on the back foot, struggling to play catch up.

Other industries have seen the transformation happening and quickly joined the movement as a way to grow their respective businesses and position themselves for the future. With a saturated market, higher competition, greater barriers to entry and new ways to be discovered, it makes a digital presence a must rather than an option for any business. However an unwillingness to embrace the future coupled with changing market forces, has put the golf industry in a tough spot. Rounds are down; club membership is less attractive of an option giving way to the “transient” golfer that is destination focused, mobile and on-the-go. Most golf course operators ask: where are these new customers online? How do they need to be engaged differently than a local audience? Do I have the tools and the budget in order to connect with them?

This is why companies like golfscape have arrived to solve these issues that the golf courses are plagued with. Creating a bridge between golf courses and online channels, using online advertising models to attract users in their searches, will ultimately drive incremental new business to golf courses.

Taking golf into a new dimension of mobility and online booking, golfscapehelps golf courses in a simple and effortless manner. By using a extranet system, golf course operators can create an editorial page in minutes where they can replicate all the content displayed on their own websites, and in seconds if they wish, opt-in to the xPro Sales Channel to load various rate cards and display bookable inventory to the user in real-time to confirm instantly.

The 5 reasons why technology is reshaping the golf industry:

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Let’s Look Beyond Borders

Putting the Poor Domestic TV Ratings from The Masters in Perspective

CBS released ratings from The Masters Final Round coverage on Sunday where Bubba Watson cruised to victory in a rather subdued back nine to capture his second green jacket by three strokes.

On Tuesday Sport Media Watch reported the Final Round coverage earned a 7.8 overnight rating down 24% from last year (10.2), and the lowest overnight for a final round since 2004 (7.3) when another lefty, Phil Mickelson, captured his first green jacket. The rating equates to ‘million’s of viewers’ meaning this year attracted 7.8 million viewers. This is well off the record in 1997 when Tiger Woods took the world by storm capturing his first Masters that attracted 15.8 million viewers to tune in.

What was not reported to give this ratings story more balance was that The Masters is now televised in over 200 countries worldwide, and in regions where golf is growing like never before. Did you know there could be in just a few years time over 40 million core golfers in China?

While the data is spotty on how many viewers actually tuned in globally to watch The Masters, you can bet that a conservative estimate would be one or two times the domestic market. When accessing the most densely populated counties in the world where golf is growing the fastest it’s China, South Korea, Brazil, Argentina and India that come to mind. Furthermore, when you convert even a subset of new golfers in those respective countries into eyeballs it becomes a significant amount that were no doubt watching golf’s most celebrated Major this past weekend.

This is the reason Augusta National Golf Club is making such efforts abroad with the recent invitation to the Asian Amateur Champion to play The Masters as they look to extend their brand worldwide and grow the game concurrently.

These are constant reminders that golf is a global game and the industry encompassing it whether it is events, golf courses, resorts or travel companies must be continually looking at the current state of the game with this mind set. In the end it’s what is going to keep it healthy and evolving.